Vanish Case Study

How we successfully coordinated, conducted and managed the global migration of 30 live sites for Vanish

Vanish is known as the World's #1 Fabric Stain Remover*

Vanish called upon our content experts to complete the migration of their global websites onto a new version of the Umbraco CMS that we were designing and building at the same time.

In order to conduct the full migration of over 30 sites, in 26 languages we needed to coordinate an SEO agency, translators and various local Brand Managers.


What we did:

  • Successfully migrated over 30 live sites in 26 different languages
  • Edited 229 product images to fit within the new sites
  • 100+ article images sourced
  • Migrated 472 product pages
  • Applied a smooth transition of over 10,000 pages of content
  • Provided online content editor training across local markets







How we did it:

Our communication, despite language barriers and time zones, was instrumental to the success of the project. Our priority was maintaining a close relationship with the client with weekly reports on progress and budget.

Once the master site was approved, we created a ‘Copydeck’ to be translated by all subsequent markets. We organised weekly internal and global meetings with clearly defined objectives and action points.

We provided Vanish with consistent management from start to finish: giving constructive and high quality feedback when needed, and If something wasn’t right we offered alternatives. We played an integral part in uniting all parties within the project, and once completed we provided essential training to the local markets to ensure smooth ongoing management.

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We'd love to chat about your project, whether it's a new build or you are having problems with your existing site.

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