The Background
Scholl, is the leading global foot care brand with products sold in over 50 countries.
To coincide with a new global product launch, Scholl asked us to design and create three digital campaigns and undertake a global site migration to a new version of Umbraco 7, all within a tight 6 month deadline!
This meant designing, developing and content populating 26 campaign microsites, 39 full sites in 20 languages, and creating a consistent Scholl brand identity globally.
The Solution
With such a tight deadline, efficiency and planning were critical factors to ensure the success of the project.
Taking team members from across our three main disciplines - design, development and content, we created a cross-functional unit that covered user experience, web design, information architecture, content delivery, Umbraco development and project management.
Our information architects discovered that the previous site was difficult to navigate with content buried deep in the structure that was almost impossible to find, so using our agile project management experience, we worked in short 1 week sprints.
We simplified the content and quickly delivered a set of high fidelity wireframes with a much cleaner design and content architecture, then, once agreed, our content delivery specialists worked closely with the developers to plan, style and deliver in parallel.
Our team also had the complex task of managing the relationships between each of the local markets and their translation, SEO and media agencies to ensure localised content was created and delivered ready to be entered into the sites with enough time for launch.
“Working with such a large global rollout challenged us to always think one step ahead in terms of anticipating new language fonts, creating dual-language sites, and managing country specific campaigns.”
The Results
The project timelines were challenging, but our agile approach allowed us to be reactive to changing requirements and each market was successfully launched as planned.
- Successfully launched 26 campaign sites across 14 key Scholl markets for Phase 1
- Designed and created Umbraco CMS video tutorials for the brand managers and agency partners to help with ongoing maintenance of the sites
- Launched 4 priority market sites within 2 months for Phase 2
- Migrated 39 Scholl websites across 20 languages containing over 9000 pages of content and 1300 products
“Thanks for your hard work on the project and going above and beyond pretty much all the time to get the sites live!”
Simon Oboler
Global Digital Brand Manager - Health Wellbeing
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