Increasing social engagement by 130% through an overhaul of Cobham’s website with improved IA, design and UX.
Cobham plc is a leading global technology and services company that provides advanced aerospace and defense systems across land, sea, and air.
Their website was outdated and ineffective with confusing IA; meaning a poor UX, unresponsive layout, complicated navigation system, and an unappealing design. We needed to shorten the user journey to increase interaction between users and relevant Cobham departments: this required a total design and UX overhaul.
What we did:
How we did it:
We were able to simplify and defined Cobham's Information Architecture after conducting extensive user research; establishing user personas, carrying out competitor analysis and workshopping with internal stakeholders. By using methods such as card-sorting with the client to establish the most significant user personas, and user story mapping, we were able to identify the core needs of Cobham’s site from a design and UX perspective.
We divided Cobham's core services into 4 domains: Space, Air, Land and Maritime. Arranging content into these categories; followed by their capabilities, leading into products and services, producing a much more accessible and easy to understand structure for users visiting the site.
Rapid prototyping and iterative releases of wireframes enabled us to continuously test and improve on user interactions. Because of this we shortened the user journey, bypassed existing unnecessary steps, and increased interaction between users and Cobham departments.
“Working with The Cogworks has been a truly rewarding experience. The Cogworks introduced us to a number of practices and exercises that helped us think about our development planning quite differently, including mobile first methodologies, card sorting, persona development and more. The result has been a modern, clean website that not only looks great but functions well too; our bounce rate has fallen every single month since we launched the website! We’ve got plenty more to do to our site, and our first port of call for that work will be The Cogworks.”