Improved online presence for CanDo Coffee helped increase site traffic and job applications
They came to us for a content refresh, to move away from their charity image towards a commercial identity but our free website consultation found several issues. The outdated site was unclear and was not responsive across all devices. They had no e-commerce capabilities and poor search engine rankings.
What we did:
From the get go, it was a dream working with the team at The Cogworks. Their approach is to get to know the business first and then think critically about how to present that to the world in the truest way.
How we did it:
We identified several areas to focus on for CanDo: content refresh, visual language, design/UX and content population.
CanDo Coffee's strong social message was wasted on an ineffective website. So we partnered with CanDo’s branding agency to apply a consistent visual language throughout its web presence. Alongside workshops with them, we conducted competitor research to identify their unique selling points. We then developed wireframes and rapidly prototyped designs.
By applying Agile methodology to deliver incremental content changes, we shortened the feedback cycle with the client to creatively develop new content. The final step was executing a smooth and seamless move to a responsive CMS.
We hadn't received a single website-generated enquiry in over a year with our old website. Now we have enquiries on a daily basis. I couldn't recommend The Cogworks highly enough.